CEO Michael Ungaro shares how the restaurant has seized control of its narrative through social content and an online TV show.
There’s a saying in the media world: “Content is king.” In other words, if you prioritize good content, good business should follow suit.
Content, of course, isn’t king in the restaurant world. But at San Pedro Fish Market, a waterfront restaurant south of Los Angeles that first opened in 1956, it is at least queen. That’s because the family-owned operation has leveraged social media content and an online TV series, “Kings of Fi$h,” to drive impressive business: The 55,000-square-foot restaurant boasts about 2 million customers per year.
CEO and co-owner Michael Ungaro joined the latest episode of Take-Away with Sam Oches to share how San Pedro Fish Market has seized control of its narrative and used storytelling to enhance its business.
In this conversation, you’ll learn more about why:
You should pay attention to how your guests are engaging with you
It’s never been easier to turn your brand into a show
Content is king, so make it a priority
Any part of your story you leave blank, customers will fill in
Contact Sam Oches at [email protected].
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