Sponsored By
The Power List

The annual NRN Power List is the definitive list of industry leaders who are not only setting trends today, but also shaping them for tomorrow.

Burgerville’s Hillary Barbour develops a burger that’s better for the planetBurgerville’s Hillary Barbour develops a burger that’s better for the planet

Meet the technology innovators on Nation's Restaurant News' 2020 Power List

Alan Liddle, Senior Data & Events Editor

January 22, 2020

1 Min Read
Nation's Restaurant News logo in a gray background | Nation's Restaurant News

When Hillary Barbour was named director of strategic initiatives for fast-casual Burgerville in 2016, she felt she had “landed a dream job.”

Barbour previously had been deputy district director for Congressman Earl Blumenauer, which enabled her to pursue a passion for agriculture, energy and environmental public policy and, after that, policy director for non-profit alternative-energy advocacy group Renewable Northwest.

And Vancouver, Wash.-based Burgerville LLC had long been known for such policies as supporting regional suppliers, buying renewable energy offsets, sourcing local ingredients, using cage-free eggs and its large subsidy of qualified hourly employee health insurance premiums.

THE POWER LIST

Power List 2020 logo

Now Barbour is helping to deliver on 42-unit Burgerville’s vision to make the Pacific Northwest the healthiest region on earth by serving food created through “trust, transparency, innovation and partnerships” including regenerative agriculture a growing buzzword in food sourcing.

“I’m proud to be a leader in that vision,” she added.

Among Burgerville’s recent mission-oriented moves, Barbour noted, was the launch at 11 locations of the “No. 6 Burger.” Named after carbon’s atomic number, that item uses 100% locally grown and produced ingredients, including beef grazed on grass from organic-matter-rich soil with the capacity to store carbon rather than release it into the atmosphere to build greenhouse gas.

“For someone to walk into a Burgerville and be able to bite into a delicious, locally sourced, 100% grass-fed/grass- finished burger, with premier local cheese and a bun that has healthy whole grains and also comes from locally grown and milled wheat and is produced by a legacy Northwest bread bakery, all for $7.95 – Well, I think that’s pretty groundbreaking,” Barbour said proudly.

Contact Alan J. Liddle at [email protected]

Follow him on Twitter: @AJ_NRN

About the Author

Alan Liddle

Senior Data & Events Editor

Alan is Senior Data & Events Editor for The Restaurant & Food Group within Informa Connect, including Nation’s Restaurant News, Restaurant Hospitality, Food Management and Supermarket News. He joined NRN in 1984, covering the Pacific Northwest, and later added chief photographer duties, initiated NRN’s regular technology coverage, was on the development team for NRN.com and generated content for NRN’s early podcasting initiative, Podcast Central, beginning in 2006. Alan is senior researcher and data analyst for NRN and Supermarket News market data products, including Top 200 and SN75, and helps develop and present educational programs for conferences and webinars. A graduate of California State University at Fullerton and a former daily and weekly newspaper reporter, he resides in Salinas, Calif.

 

Subscribe Nation's Restaurant News Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.