The former Salad and Go and Wingstop CEO joins the board as the brand experiences significant growth
Charlie Morrison has been named to the board of directors of Nothing Bundt Cakes. Morrison, a 35-year industry veteran, previously served as CEO of Wingstop, leading the company through its successful IPO in 2015. More recently, he was the CEO of Salad and Go, expanding the drive-thru salad concept from 20 locations to 150 locations.
Earlier in his career, Morrison was president and CEO of Pizza Inn and president of Steak and Ale. He also has experience with Kinko’s, Boston Market, and Pizza Hut, per his LinkedIn account.
He joins Nothing Bundt Cakes’ board of directors as the company experiences unprecedented growth. The company doubled in size from 2019 to 2024 and is accelerating plans in 2025, with the goal of opening its 1,000th bakery by 2027.
“With over 100 new bakeries built in 2024 and an even higher number scheduled in 2025, Nothing Bundt Cakes continues to execute its playbook as one of the fastest-growing retailers in North America,” CEO Dolf Berle said in a statement. “Charlie’s immense expertise in franchise growth in the high-growth restaurant sector will be instrumental as our team navigates this growth journey.”
Nothing Bundt Cakes was recently named America’s No. 1 Overall Restaurant Chain in Technomic's America's Favorite Chains survey. It was also the top choice among Gen Z and millennial consumers in the limited-service category, marking its first-ever appearance in the rankings.
“It is a great privilege to join Nothing Bundt Cakes as it grows not only in size but also in reputation as America’s favorite restaurant chain,” Morrison said in a statement. “I believe the Nothing Bundt Cakes brand can deliver on its promise of bringing joy to people all across the country and eventually the world, and I look forward to being part of its incredible success story.”
Founded in 1997, Dallas-based Nothing Bundt Cakes has more than 660 franchised and corporate bakeries in 40-plus states and Canada.
Contact Alicia Kelso at [email protected]
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