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Joe Christina joins Noodles & Company as president and chief operating officerJoe Christina joins Noodles & Company as president and chief operating officer

The former Tijuana Flats CEO to receive an annual salary of $450,000

Bret Thorn, Senior Food Editor

February 19, 2025

2 Min Read
Noodles and Company exterior
A Noodles & Company restaurantNoodles & Company

Noodles & Company has hired former Tijuana Flats chief executive officer Joe Christina as president and chief operating officer, succeeding Brad West, who announced his retirement last year, the fast-casual noodle chain said Wednesday.

According to a filing with the Securities & Exchange Commission, Christina will receive an annual base salary of $450,000 and a bonus opportunity of 75% of that subject to performance conditions to be established by Noodles & Company’s board of directors or its compensation committee. He also will receive 160,000 shares in restricted stock, to be vested in four annual installments.

Christina began his career at Burger King, where he went from restaurant manager to franchisee to vice president of global operations and training to senior vice president of franchise operations for the West Division. He went on to join Church’s Chicken, now Church’s Texas Chicken, as executive vice president of U.S. operations and went on to be its chief executive officer before joining Tijuana Flats.

“Joe is a highly accomplished leader with deep operational expertise and a proven track record of driving growth and innovation in the restaurant industry,” Noodles CEO Drew Madsen said in a statement. “His experience as both a CEO and operations leader makes him uniquely positioned to further elevate our foundation of operations excellence, strengthen our team culture, and unlock the significant growth opportunities ahead. Joe will also help ensure the successful execution of our comprehensive new menu introduction in the first half of this year.”

Related:Brad West to retire as Noodles & Company chief operating officer next year

Noodles & Company has been struggling with declining traffic and sales in recent years and has been undergoing a restructuring, focusing on improving operational consistency and technology while also working with consulting firm The Culinary Edge to roll out a new menu, which is planned for the coming months.

“I’m thrilled to join Noodles & Company at such an exciting time for the brand,” Christina said in a statement. “Noodles is a standout concept with a strong foundation, a highly differentiated menu, and significant growth potential. Their people-first culture deeply resonates with me. By focusing on operations excellence, menu innovation, and expanding catering, we will unlock new opportunities and drive sustainable, long-term success."

Noodles & Company, based in Broomfield, Colo., operates and franchises some 460 restaurants across the country.

Contact Bret Thorn at [email protected] 

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About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor of Nation’s Restaurant News and Restaurant Hospitality.

Hi is responsible for spotting and reporting on F&B trends across the country for both publications. 

He is the co-host of a podcast, Menu Talk with Pat and Bret, which features interviews with chefs, food & beverage authorities, and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
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