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The former Tijuana Flats CEO to receive an annual salary of $450,000
Noodles & Company has hired former Tijuana Flats chief executive officer Joe Christina as president and chief operating officer, succeeding Brad West, who announced his retirement last year, the fast-casual noodle chain said Wednesday.
According to a filing with the Securities & Exchange Commission, Christina will receive an annual base salary of $450,000 and a bonus opportunity of 75% of that subject to performance conditions to be established by Noodles & Company’s board of directors or its compensation committee. He also will receive 160,000 shares in restricted stock, to be vested in four annual installments.
Christina began his career at Burger King, where he went from restaurant manager to franchisee to vice president of global operations and training to senior vice president of franchise operations for the West Division. He went on to join Church’s Chicken, now Church’s Texas Chicken, as executive vice president of U.S. operations and went on to be its chief executive officer before joining Tijuana Flats.
“Joe is a highly accomplished leader with deep operational expertise and a proven track record of driving growth and innovation in the restaurant industry,” Noodles CEO Drew Madsen said in a statement. “His experience as both a CEO and operations leader makes him uniquely positioned to further elevate our foundation of operations excellence, strengthen our team culture, and unlock the significant growth opportunities ahead. Joe will also help ensure the successful execution of our comprehensive new menu introduction in the first half of this year.”
Noodles & Company has been struggling with declining traffic and sales in recent years and has been undergoing a restructuring, focusing on improving operational consistency and technology while also working with consulting firm The Culinary Edge to roll out a new menu, which is planned for the coming months.
“I’m thrilled to join Noodles & Company at such an exciting time for the brand,” Christina said in a statement. “Noodles is a standout concept with a strong foundation, a highly differentiated menu, and significant growth potential. Their people-first culture deeply resonates with me. By focusing on operations excellence, menu innovation, and expanding catering, we will unlock new opportunities and drive sustainable, long-term success."
Noodles & Company, based in Broomfield, Colo., operates and franchises some 460 restaurants across the country.
Contact Bret Thorn at [email protected]
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