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The Coffee Bean & Tea Leaf names Tara Hinkle president and head of AmericasThe Coffee Bean & Tea Leaf names Tara Hinkle president and head of Americas

She joins the company from Taco Bell, where she was the senior director of franchise finance and strategy

Alicia Kelso, Executive Editor

February 20, 2025

1 Min Read
The Coffee Bean & Tea Leaf logo
The Coffee Bean & Tea LeafPhoto courtesy of The Coffee Bean & Tea Leaf

The Coffee Bean & Tea Leaf, part of the Jollibee Group of Companies with more than 1,200 locations across 20 countries, has named Tara Hinkle as president and head of Americas.

Hinkle brings nearly 20 years of expertise in franchising and strategic operational planning to the role. Before joining The Coffee Bean & Tea Leaf, she held the position of senior director of franchise finance and strategy at Taco Bell, where she led the brand's franchise finance and recruitment initiatives. Hinkle also served as the director of strategic partnerships at Starbucks, where she was responsible for developing, integrating, and managing the brand's key collaborations.

"We are thrilled to welcome Tara Hinkle as The Coffee Bean & Tea Leaf's new president and head of Americas,” CEO Jose Pepot Miñana Jr. said in a statement. "With her leadership in franchise growth and strategy, Tara is set to drive our expansion across the Americas. Her expertise and passion for the customer experience make her the ideal leader to strengthen our brand and community."

Hinkle is tasked with driving the overall growth strategy in the Americas, working closely with the franchise development team to support expansion efforts and elevate the brand across the markets.

"I am honored to step into the role and lead this incredible team," Hinkle said in a statement. "My goal is to drive franchise growth and expand our market reach by empowering our talented brew crew to exceed guest expectations. I look forward to this journey as we continue sharing our passion for exceptional coffee and tea with the world."

Related:Catherine Tan-Gillespie named president of KFC U.S.

The Coffee Bean & Tea Leaf currently has new locations in various stages of development throughout the United States, South America, the Middle East, and Asia.

Contact Alicia Kelso at [email protected]

About the Author

Alicia Kelso

Executive Editor, Nation's Restaurant News

Alicia Kelso is the executive editor of Nation's Restaurant News. She began covering the restaurant industry in 2010 for QSRweb.com, FastCasual.com and PizzaMarketplace.com. When her son was born, she left the industry to pursue a role in higher education, but swiftly returned after realizing how much she missed the space. In filling that void, Alicia added a contributor role at Restaurant Dive and a senior contributor role at Forbes.
Her work has appeared in publications around the world, including Forbes Asia, NPR, Bloomberg, The Seattle Times, Crain's Chicago, Good Morning America and Franchise Asia Magazine.
Alicia holds a degree in journalism from Bowling Green State University, where she competed on the women's swim team. In addition to cheering for the BGSU Falcons, Alicia is a rabid Michigan fan and will talk about college football with anyone willing to engage. She lives in Louisville, Kentucky, with her wife and son.

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