CKE names regional marketer for Carl'sCKE names regional marketer for Carl's

CARPINTERIA Calif. CKE Restaurants has named Anne Blumenstein, a former Jack in the Box executive, as vice president of regional marketing and media for its Carl's Jr. brand.

Blumenstein replaces Renae Scott, who left CKE last year. She will oversee local-restaurant marketing, media planning and placement for Carl's Jr. advertising, and all beverage and consumer promotions for the brand.

Most recently, Blumenstein was director of the Jack in the Box regional marketing division. She brings "impressive industry experience" to Carl's Jr., according to Brad Haley, executive vice president of marketing for Carl's Jr. and sibling chain Hardee's.