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Restaurant operators ascend thousands of feet to enjoy San Jacinto Mountain in Palm Springs, Calif.
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Following the path of those for 60 years, restaurant operator CREATE the Experience attendees enjoyed the Palm Springs Aerial Tramway during the first day of the conference.
Since 1963, more than 20 million people have traveled the 10-minute, 2.5-mile ride, which begins at the Valley Station (elevation 2,643 feet) and ends at the Mountain Station (elevation 8,516 feet).
The views of the Coachella Valley and the cool temperatures drew the crowds to Mount San Jacinto.
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