Dunkin' hires 'consumer engagement' VPDunkin' hires 'consumer engagement' VP

CANTON Mass. Dunkin' Donuts has named Cynthia Ashworth vice president of consumer engagement, a new post at the chain.

Dunkin' Donuts said Ashworth would be responsible for the chain’s advertising, media, and interactive and in-store retail marketing. She will report to Frances Allen, the doughnut chain's brand marketing officer.

Ashworth most recently was senior vice president of marketing for the Oxygen Network. She also has worked for the Kirshenbaum Bond & Partners and JWT ad agencies.

Dunkin' Donuts is a subsidiary of Dunkin' Brands Inc.