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Long John Silver’s names VP of culinary innovationLong John Silver’s names VP of culinary innovation

Peter Czizek one of several new executive appointments

Bret Thorn, Senior Food Editor

August 10, 2015

2 Min Read
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Long John Silver’s has named casual-dining veteran Peter Czizek to the newly created position of vice president of culinary innovation, the quick-service seafood operator said Monday.

Most recently vice president of culinary menu strategy at Applebee’s, Czizek also held menu research and development roles at Dave and Buster’s and Romano’s Macaroni Grill. He began his career cooking seafood at independent restaurants.

Czizek is one of several new vice president appointments made by Long John Silver’s CEO James O’Reilly, who joined the company from Sonic Corp. in March.

Margo Mize has been named senior vice president of marketing. Most recently she was chief marketing officer of Sweet CeCe’s Frozen Yogurt & Treats.

Marilyn Nicholson is the chain’s new vice president of media and promotion, after spending 15 years leading media strategy at Scoppechio.

Toni Bianco, most recently at Papa John’s, is the new vice president of operations.

“These new leadership team members have deep industry experience and proven track records of accomplishment,” O’Reilly said in a press release. “We’re ready to work together to leverage our strategic plan and customer insights to drive culinary, service, and asset innovation toward our vision of becoming America’s favorite seafood restaurant.”

In the most recent Nation’s Restaurant News Top 100 census, Long John Silver’s ranked No. 77 in U.S. systemwide foodservice sales, with $555.1 million in the fiscal year ended December 2014, a decrease from $663.6 million the previous year, when it ranked No. 60.

The announcement follows the appointment of Brian Unger, former chief operating officer of Einstein Noah Restaurant Group Inc., as Long John Silver’s COO in April.
In 2011 Long John Silver’s was sold by Yum! Brands Inc. to LJS Partners, a group of investors and franchisees.

Long John Silver’s is based in Louisville, Ky., and has more than 1,100 locations worldwide.

Contact Bret Thorn at [email protected].
Follow him on Twitter: @foodwriterdiary

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About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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