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Michelle Bythewood joins Nation’s Giant Hamburgers as the chain starts franchisingMichelle Bythewood joins Nation’s Giant Hamburgers as the chain starts franchising

The former Salata Salad Kitchen president to report to CEO Adam Smith

Bret Thorn, Senior Food Editor

August 3, 2023

2 Min Read
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Michelle Bythewood has been named president of Nation’s Giant Hamburgers as the 29-unit chain gears up for franchising, the chain based in El Cerrito, Calif., said Thursday.

The chain was founded in 1952 by Russ Harvey in San Pablo, Calif., and now serves all-day breakfast, sandwiches, hot dogs, shakes, and pies. It’s now headed up by Grant Power, the son of Dale Power, who was Harvey’s original partner. He hired Adam Smith, former senior vice president of legal an external affairs at California Resources, an independent energy company, as CEO in June of last year.

In a release announcing her appointment and the plans to franchise, Power said he had been working to prepare the concept for franchising since he was hired.

“The one piece of the puzzle that we needed to fill was finding a brand president, and for that we wanted the best in the business. That’s when we reached out to Michelle,” he said.

Power said he approved of the decision. 

“After meeting with Michelle we knew immediately she was the right person for the job based on her vision for the future of the brand, and comprehensive experience with taking brands to the next level as they prepare to grow,” he said.

Bythewood had been president of Salata Salad Kitchen since 2019, during which time expanded the number of locations of the Houston-based chain by 30%.

Related:The pandemic created a ‘tectonic shift’ toward franchising

“My passion is rebranding companies and putting systems and processes in place for growth and franchisee expansion,” she said in the release. “The Nation’s Giant Hamburgers brand is steeped in history and beloved by the communities it's in, so when presented the opportunity to grow the brand, I decided the time was right to make a move. My goal is to make the brand relevant to new communities while preserving the heart and soul of what makes the concept so special.”

Nation’s said it was now looking for franchisees in California and plans to explore new markets in 2024.

Contact Bret Thorn at [email protected] 

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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