Quiznos parent taps Qdoba veteran as chief brand officerQuiznos parent taps Qdoba veteran as chief brand officer

The newly formed Rego Restaurant Group, parent company of Quiznos and Taco Del Mar, has tapped Mark Lohmann as the company’s new chief brand officer.

In the newly created role, which he assumed Jan. 2, Lohmann is responsible for marketing, brand strategy, integration and international opportunities across all portfolio brands, Rego said.

Mark Lohmann

Photo: Rego

Lohmann’s restaurant industry experience includes a three-year stint as vice president of strategy and business development for Qdoba, from 2014 to 2017.

Most recently, Lohmann served as chief financial officer for Cool Planet, a bio-tech firm that makes soil amendment engineered to improve soil health and reduce water consumption. Earlier in his career, he spent five years with The Boston Consulting Group, where he advised underperforming consumer, restaurant, and hospitality companies on strategy, positioning and transformation.

Lohmann steps into the role after former Inspire Brands executive Tim Casey was named CEO of Rego Restaurant Group, a subsidiary of private equity firm High Bluff Capital Partners. San Diego-based High Bluff acquired Quiznos and Taco Del Mar last summer.

Casey said Lohmann brings tremendous experience leading transformational agendas for brands. 

“As we continue the reinvigoration of Quiznos and Taco Del Mar and look to build out our restaurant portfolio through additional acquisitions, his background, expertise, and entrepreneurial mindset will be invaluable,” Casey said in a statement.

Rego, based in Denver, manages nearly 800 restaurants in 32 countries.

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