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Red Robin names Jonathan Muhtar CMORed Robin names Jonathan Muhtar CMO

Muhtar was most recently CMO at Captain D’s

Bret Thorn, Senior Food Editor

December 18, 2015

1 Min Read
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Red Robin Gourmet Burgers Inc. has named Jonathan Muhtar senior vice president and chief marketing officer, reporting to executive vice president and chief concept officer Denny Marie Post, the company said Friday.

Muhtar, who was most recently executive vice president and CMO at Captain D’s, the quick-service seafood chain, will oversee Red Robin teams responsible for menu innovation and implementation, customer relationship management, social media, brand positioning, pricing, and promotions and field marketing. He also will direct the casual-dining burger chain’s media strategy, Red Robin said in a release.

Muhtar previously held marketing and new concept strategy roles at Burger King and was a consultant at Swander Pace & Company.

“Jonathan’s proven track record of developing and leading powerful marketing teams and his extensive experience in the restaurant industry will be invaluable in driving Red Robin’s business results. In addition to his leadership talents, Jonathan’s infinite curiosity, passion for taking on big challenges and combination of solid analytical and creative thinking will serve us well as we continue to build our brand and deliver a great guest experience,” Post said in a release.

Red Robin has more than 500 restaurants in the U.S. and Canada.

Contact Bret Thorn at [email protected].
Follow him on Twitter: @foodwriterdiary

Read more about:

Captain D’s

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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