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Steve Seyferth promoted to chief experience officer of the Marco’s Pizza restaurant chainSteve Seyferth promoted to chief experience officer of the Marco’s Pizza restaurant chain

Former CMO previously represented Domino’s, General Mills, Kraft and Coors

Bret Thorn, Senior Food Editor

March 2, 2020

1 Min Read
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Steve Seyferth has been promoted to senior vice president and chief experience officer of Marco’s Franchising LLC., the parent company of Marco’s Pizza, the company said Monday. Previously he was the chain’s vice president and chief marketing officer.

In his new role, Seyferth’s responsibilities extend to “every aspect of the customer journey for the Marco’s brand,” according to a release announcing his promotion.

Steve_Seyferth200.jpgThat includes continued oversight of marketing as well as working with operations management “to ensure customer-centric focus that will explore new sales channels and enhance Marco’s current experiences.”

The Toledo, Ohio-based company’s president and chief operating officer, Tony Libardi, praised Seyferth for his enthusiasm and leadership skills.

"Steve is a strong leader who exudes passion and embraces 'what's next' when it comes to consumer trends and behaviors," Libardi said in a statement. "We're excited to leverage his marketing and advertising expertise, proven performance, and pursuit of innovative ways to connect with customers. He knows what it takes to deliver a great guest experience which will help grow our great brand."

Seyferth has more than 30 years’ experience in marketing, including working at media agencies that represented brands such as Domino’s, General Mills, Kraft, Coors, Gatorade and Ford Motor Company. As CMO of Marco’s he launched the first national marketing campaign for the chain, which now has more than 900 units, more than 95% of which are franchised.

Related:Marco’s Pizza president-COO Tony Libardi discusses expansion

Contact Bret Thorn at [email protected] 

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About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
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Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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