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Insights and musings from Nation’s Restaurant News and Restaurant Hospitality senior food and beverage editor Bret Thorn on the food world.

Tony Darden looks to get Mooyah Burgers, Fries and Shakes to the other side of the coronavirus pandemicTony Darden looks to get Mooyah Burgers, Fries and Shakes to the other side of the coronavirus pandemic

The president of the better burger chain accelerated plans already in place to fulfill customers’ needs

Bret Thorn, Senior Food Editor

April 30, 2020

2 Min Read
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When a global pandemic forces you to close your dining rooms and focus solely on takeout and delivery, it comes in handy to have protocols for that in place already.

Of course Tony Darden, president of Mooyah Burgers, Fries and Shakes, an all-franchised concept based in Plano, Texas, with about 83 locations, had no idea that the novel coronavirus was going to transform the way that people interact with restaurants, but takeout and delivery were becoming more of a priority for consumers even before disaster struck.

So Mooyah had delivery in place at all of its restaurants by the end of last year. He’d planned to roll out curbside pickup in 2021, but once their dining rooms were ordered closed, they managed to make it happen in seven days.

With consumer engagement via social media and the chain’s app, plus sale of groceries and introduction of free delivery, the chain has seen initial sales drops of 40%-50% return to year-over-year declines in the 20s. Under normal times that would still be terrible, but these aren’t normal times, and Darden is confident that his franchisees will see their way through to the other side of this crisis, and that the innovations they’ve made will put them in a solid position at that point.

“I firmly believe that the way that consumers are using restaurants right now is going to continue once we get to the other side of this pandemic,” he said. 

In the Kitchen with Bret Thorn · Tony Darden looks to get Mooyah Burgers, Fries and Shakes to the other side of coronavirus

This is part of our Stories from the Front Lines series.

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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