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Union Square Hospitality’s Mark Leavitt invests in forward-thinking restaurant, technology conceptsUnion Square Hospitality’s Mark Leavitt invests in forward-thinking restaurant, technology concepts

Meet the technology innovators on Nation's Restaurant News' 2020 Power List

Christi Ravneberg, Managing Editor of Production

January 22, 2020

1 Min Read
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As chief investment officer for Danny’s Meyer’s Union Square Hospitality Group and partner of the affiliated investment arm Enlightened Hospitality Investments (EHI), he’s charged with identifying forward-thinking growth companies that are both customer and community focused.

The fund has more than $200 million in commitments from USHG and outside investors to fund what it sees as promising, like-minded companies. Investments include investments in fast-casual brand Dig, delivery platform Goldbelly, website designer Bentobox, third-wave coffee concept Joe Coffee Company and artisan ice cream maker Salt & Straw.

Once notable investment came last summer, when EHI invested $15 million in Dig, then known as Dig Inn, with Danny Meyer citing its efforts to “bring unprecedented and lasting change to our food system.”

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Within months of the investment, the vegetable-forward fast-casual chain had rebranded as Dig and declared itself “more than a restaurant.” In a post on Medium, founder and CEO Adam Eskin outlined plans to continue adding restaurants, including a full-service operation, add a delivery platform and buy land in Upstate New York to grow vegetables and build a training center. More recently it has begun testing “closed loop” reusable packaging.

Related:Union Square Hospitality Group invests in Salt & Straw

As part of the deal, Leavitt took a seat on Dig’s board. He also serves on the boards of other companies EHI has invested in, including Joe Coffee, Salt & Straw and Goldbelly, according to the USHG website.

What’s next? Expect Leavitt and EHI to take additional stakes in growing companies it sees as innovative, or as the company puts it: “winning ideas we wish we’d thought of ourselves led by dynamic people we wish we’d hired.”

Contact Christi Ravneberg at [email protected] 

About the Author

Christi Ravneberg

Managing Editor of Production, Nation's Restaurant News

Phone: 323.380.7653 Christi Ravneberg oversees the copy flow process for NRN’s award-winning magazine, enforcing deadlines and ensuring the publication’s standards of accuracy and consistency. She also oversees the annual NRN 50 special report and plays a key role in the planning and execution of other special projects, including the Top 100 and Second 100 reports and Consumer Picks. She holds bachelor’s and master’s degrees in magazine journalism from Northwestern University in Chicago. She resides in Los Angeles.

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