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Craveworthy Brands acquires Mongolian ConceptsCraveworthy Brands acquires Mongolian Concepts

With this deal, Craveworthy absorbs Genghis Grill, BD’s Mongolian Grill and Flat Top Grill into its company.

Alicia Kelso, Executive Editor

April 12, 2023

2 Min Read
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Craveworthy Brands, a restaurant portfolio company created earlier this year by Gregg Majewski, has announced its acquisition of Mongolian Concepts. The deal is expected to close soon.

Majewski — former Jimmy John’s CEO and Mongolian Concepts CEO – led the acquisition of the company from its previous owners, CMG Companies. The formation of Craveworthy eliminates Mongolian Concepts.

With this deal, Craveworthy absorbs Genghis Grill, BD’s Mongolian Grill and Flat Top Grill into its company, which already includes Wing It On, Krafted Burger Tap, Budlong Hot Chicken, and The Lucky Cat Poke Company. The three additional brands have more than 80 corporate-owned and franchised locations among them.

According to the company, no job eliminations are expected from the deal, while further brand acquisition, franchise growth and concept development is expected.

“There’s decades of success infused into Craveworthy Brands and it stems from the talented team we’ve assembled,” Majewski said in a statement. “We’re uniquely qualified to invigorate and supercharge legacy brands while nurturing and growing emerging brands. This transaction represents a key acquisition and adds iconic restaurant brands with talented team members into our portfolio.”

To support the formation the Craveworthy Brands portfolio, Majewski partnered with the newly-created merchant banking division of FG Financial Group. Legal counsel to Mongolian Concepts in the transaction was Wiggin and Dana LLP. Craveworthy was represented in the deal by Momkus LLP.

Related:Firebirds Wood Fired Grill acquired by investment firm

This announcement marks the latest acquisition in the industry in a somewhat busy 2023. Most recently, Garnett Station Partners’ acquired Firebirds Wood Fired Grill. Other deals include 1000 Degrees’ acquisition of My Pie PizzaMighty Quinn’s investment in Slows Bar BQ and Xperience Restaurant Group’s acquisition of Rio Mambo Tex Mex y Mas and The Rim.

Contact Alicia Kelso at [email protected]

About the Author

Alicia Kelso

Executive Editor, Nation's Restaurant News

Alicia Kelso is the executive editor of Nation's Restaurant News. She began covering the restaurant industry in 2010 for QSRweb.com, FastCasual.com and PizzaMarketplace.com. When her son was born, she left the industry to pursue a role in higher education, but swiftly returned after realizing how much she missed the space. In filling that void, Alicia added a contributor role at Restaurant Dive and a senior contributor role at Forbes.
Her work has appeared in publications around the world, including Forbes Asia, NPR, Bloomberg, The Seattle Times, Crain's Chicago, Good Morning America and Franchise Asia Magazine.
Alicia holds a degree in journalism from Bowling Green State University, where she competed on the women's swim team. In addition to cheering for the BGSU Falcons, Alicia is a rabid Michigan fan and will talk about college football with anyone willing to engage. She lives in Louisville, Kentucky, with her wife and son.

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