Content Spotlight
Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
More than half of U.S. locations have signed up for Burger Den, Melt Down delivery-only concepts, CEO John Miller says
More than half of Denny’s Corp.’s domestic locations have signed up to offer one or both of the company’s new virtual brands, The Burger Den and The Melt Down, and the three-phase rollout began earlier this month, the company said Tuesday.
“These brands provide opportunities at dinner and late night to leverage underutilized labor and kitchen space,” said John Miller, CEO of the Spartanburg, S.C.-based family dining brand, on a fourth-quarter earnings call Tuesday. Miller added that about 70% of the burger brand’s transactions are during the dinner or late-night dayparts.
The Burger Den and The Melt Down were first announced in January.
Miller said a “significant number” of restaurants have signed up for the virtual brands. Franchise owners...
This content is available for registered users
Already have an account?