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How Potbelly is taking back market shareHow Potbelly is taking back market share

Holly Petre, Assistant Digital Editor

March 7, 2023

 

Potbelly reported Q4 earnings Thursday, including a same-store sales increase of 18.9% on the quarter and 18.5% on the year, driven by traffic, marketing and operational improvements, and recovery in its suburban, airport and business district locations.

During the company’s earnings call, CEO Bob Wright said weekly average unit volumes achieved a record $24,144 during Q4, as well as all-time quarterly and annual revenues of $120.2 million and $452 million, respectively. These sustained positive results come about two years after the company implemented a five-pillar strategy that includes re-establishing brand equity. It is worth noting that AUVs benefited from 13% pricing increases in 2022, however traffic for the chain also remains positive which has helped garner market share in the category.

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Potbelly Corp.

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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