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How this celebrity is boosting Taco Bell's sales againHow this celebrity is boosting Taco Bell's sales again

Holly Petre, Assistant Digital Editor

April 24, 2023

 

In October, Taco Bell enlisted comedian/actor Pete Davidson to apologize for the brand “going too far” with its breakfast innovation, noting that the morning is no time for such intensity.

The campaign was apparently a wild success. During parent company Yum Brands’ Q4 earnings call in February, CEO David Gibbs said Davidson helped “drive consumer buzz” for breakfast, which led to a 9% transaction growth during the daypart.

As they say, if it’s not broken, there is no need to fix it. And so, Taco Bell announced it is partnering with Davidson once again to promote breakfast, though this time he will play the part of “Peter Davidson” to denote a “toned down persona."

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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