The company reported its first positive same-store sales results in seven quarters
.svg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale "Nation's Restaurant News")
Erin Dostal
Ruby Tuesday Inc. saw same-store sales increases of 1.9 percent at its company-owned Ruby Tuesday restaurants during its fiscal first quarter, the first positive sales results the company has experienced during its past seven quarters.
Chief Branding Officer and Executive Vice President Daniel P. Dillon attributed the rise in sales during the quarter ended Sept. 4 to a focus on television advertising for Ruby Tuesday, as well as a 30-percent reduction in coupon discounts.
RELATED
• Ruby Tuesday: Challenging fiscal year leads to 4Q loss
• Ruby Tuesday names Michael Moore CFO
• More restaurant industry finance news
“Going forward we believe this balance of national cable television and local spot weight in key markets, along with ...
This content is available for registered users
Already have an account?
