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Sizzle CEO Steve Salis discusses $155M SPAC’s targetsSizzle CEO Steve Salis discusses $155M SPAC’s targets

&pizza co-founder’s blank-check company eyes acquisitions in restaurants and food technology

Ron Ruggless, Senior Editor

November 17, 2021

Sizzle Acquisition Corp., a blank-check special purpose acquisition company, closed on its upsized $155 million initial public offering earlier Nov. 8, and CEO Steve Salis says the SPAC is targeting investments in or related to restaurants, hospitality, food and beverage, retail, consumer, food-related technology and real estate.

The Sizzle SPAC’s formation was announced in March, but Salis, in an interview, said the team behind it decided to take some time to bring it to market.

“We had a quiet period,” Salis said. ”And so when the quiet period was over and we were ready to make some noise, the market wasn't so great. I have plenty of other things to keep myself occupied, so I just said we're going to take a little bit of a time out. We can't control the market. The market is going to do what it's going to do. ... So we paused.”

Earlier this month, the Sizzle SPAC was upsized twice and eventually entered the market at $155 million. It offered 15.5 million units, including 2 million units issued pursuant to the partial exercise by the underwriter of its over-allotment option, at $10 per share.  The units began trading on the Nasdaq Nov. 4 under the ticker symbol SZZLU.

Salis, whose Washington, D.C.-based Salis Holdings includes the all-day-breakfast Ted’s Bulletin, Federalist Pig barbecue, Kramers and the Ensemble Kitchen virtual food hall with additional brands like Honeymoon and Sidekick, said potential investments will look beyond the pre-pandemic measure of unit counts.

Related:Sizzle Acquisition Corp. announces pricing of upsized $135 million public offering

“It's a very one-dimensional mentality,” Salis said. “That playbook was dusty before COVID, I think COVID only amplified that.”

Salis leads Sizzle as chairman and CEO. The management team includes Jamie Karson, Nestor Nova and Daniel Lee and directors include Karen Kelley, David Perlin and Warren Thompson.

Salis said the management team between March and November investigated how the pandemic had impacted the consumer landscape and how that might affect any potential transaction.

“We asked a lot of questions,” he said. “We have been entrepreneurial through this entire process and that won't change in light of what we're doing here. We continue to learn. We continue to be curious.”

Cantor Fitzgerald & Co acted as the sole book-running manager for the offering.

Listen to the rest of Nation’s Restaurant News’ conversation with Salis.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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