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What Papa Johns is relying on for a traffic boost next quarterWhat Papa Johns is relying on for a traffic boost next quarter

Holly Petre, Assistant Digital Editor

August 7, 2023

 

Papa Johns International, Inc. continues to struggle during what the company called a “challenging operational environment” as same-store sales drooped 1% during the second quarter ended June 25. According to Papa Johns CEO Rob Lynch, April 2023 was the worst month of same-store sales since he joined the company in August 2019, attributable to low-performing franchisee stores, which lagged behind company-owned store performance.  

Besides making sure that franchisees do not run away with menu price increases, Papa Johns’ growth strategy moving forward is rooted in improved digital marketing and continued menu innovation. This quarter, Papa Johns introduced the Doritos Cool Ranch Papadia, which “generated a significant amount of buzz” on their digital channels and drove engagement. Most recently, Papa Johns introduced garlic stuffed-crust pizza at the start of the third quarter, and will be soon introducing a spicy garlic stuffed-crust pizza to “keep the momentum going.”

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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