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Baskin-Robbins to expand to VietnamBaskin-Robbins to expand to Vietnam

Bret Thorn, Senior Food Editor

January 6, 2012

2 Min Read
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Bret Thorn

Baskin-Robbins has signed a master franchise agreement to open its ice cream and frozen dessert shops in Vietnam.

The Dunkin’ Brands Inc. subsidiary said Blue Star Food Corp., a Vietnamese food manufacturing company, has agreed to open approximately 50 units over the next several years.

The first three units are slated to open this week in Ho Chi Minh City. Among them is a three-story flagship store featuring a new design for international units. The flagship location includes an expanded topping station and interactive LCD menu displays, as well as new pink spoon-shaped door handles, walls textured like waffle cones and more lounge-style seating.

Popular American ice cream flavors will be available, as well as those more suited to Southeast Asian palates, such as green tea and Mango Mania — mango ice cream with pieces of mango, kiwi, pineapple and strawberry.

Baskin-Robbins recently opened its 4,000th location outside the United States in Singapore. The snack chain operates about 2,600 units domestically.

Baskin-Robbins’ international division accounted for about 15 percent of Canton, Mass.-based Dunkin’ Brands’ total revenue in the third quarter ended in September.

Dunkin’ Brands’ chief executive Nigel Travis called Baskin-Robbins a “jewel in the crown,” when discussing the results in November, and said it had significant growth potential.

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He noted that customization was necessary overseas, citing traditional moon cakes in China and snowman cakes and scoops in the Middle East and South Korea.

“Baskin-Robbins is one of the world's most respected brands,” said Nguyen Thanh Nam, general director, Blue Star Food Corp. “We are proud to represent Baskin-Robbins in Vietnam and look forward to bringing Baskin-Robbins’ world-class ice cream, cakes and treats, along with the fun and great value associated with the company, to people throughout the country.”

Other American restaurant chains also are finding opportunities in Vietnam. Yum! Brands’ KFC already operates about 100 restaurants there, while CKE Inc. has at least one Carl’s Jr. unit open and said it plans to open 25 outlets there over the next six years. Pizza Inn already operates in Vietnam, and Round Table Pizza recently announced plans to open in the country as well.

Contact Bret Thorn at [email protected].
Follow him on Twitter: @foodwriterdiary

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About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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