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BK franchisee to co-brand with Friendly’sBK franchisee to co-brand with Friendly’s

Operator to debut ice-cream-only Friendly’s Scoop concept

Bret Thorn, Senior Food Editor

May 12, 2011

1 Min Read
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Bret Thorn

A Burger King franchisee said it plans to open two units co-branded with a new ice-cream-only variant of the Friendly’s family-dining chain.

Georgetowne Ventures, which operates 14 Burger Kings, said the new BK restaurants in Jackson, N.J., would feature separate counters, called Friendly’s Scoop. The first co-branded restaurant is expected open Aug. 15.

“It’s going to be an ice-cream-only menu from the traditional Friendly’s menu,” said Joe Anghelone, managing member of Freehold, N.J.-based Georgetowne Ventures.

Georgetowne Ventures also is looking at two sites to open full-service Friendly’s in New Jersey’s Monmouth County.

Friendly Ice Cream Corp., parent of the 499-unit Friendly’s Ice Cream family-dining chain, said it planned to roll out additional Friendly’s Scoop locations in strip malls and lifestyle centers. It did not provide a time frame for when those locations would open.

Friendly’s Scoop is the latest variant for the family-dining chain, which debuted a fast-casual concept, called Friendly’s Express, in 2009. The express version features counter service and a streamlined menu of sandwiches, burgers and ice cream.

“We are very pleased to partner with Georgetowne Ventures as we expand in New Jersey and prepare for the launch of our Friendly’s Ice Cream Shop concept,” Harsha V. Agadi, Friendly’s chairman and chief executive, said in a statement. “With their years of experience and success as restaurant franchisees, we know that [partners] Joe [Anghelone] and John [Poloski] will act as great stewards of the Friendly’s brand.”

Friendly Ice Cream Corp., based in Wilbraham, Mass., had annual U.S. systemwide sales of $596.9 million for 2010, according to information supplied by the company for the 2011 Nation’s Restaurant News Top 100 special report.

Contact Bret Thorn at [email protected].
Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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