Pollo Campero debuts new concept with franchiseePollo Campero debuts new concept with franchisee

Ron Ruggless

Pollo Campero and franchisee Levy Campero on Monday unveiled a new Fresh A-Peel concept with the opening of a dual-branded unit at Walt Disney World Resort in Orlando, Fla.

Fresh A-Peel offers wraps, bowls, burgers, salads, smoothies and snacks to complement the grilled and fried Latin chicken of Guatemala-based Pollo Campero, which bases its U.S. headquarters in Dallas.

The companies have no immediate plans to expand the new brand.

“Currently, our focus is on developing the concept at the Walt Disney World Resort location,” they said in a joint statement. “Once the restaurant is successfully up and running, we will consider whether it makes sense to open additional stores.”

Prices at the Downtown Disney Marketplace location range from $1.99 to $5.99 for breakfast, $4.99 to $6.99 for individual meals, and $16.99 for an eight-piece family meal that serves four.

Chicago-based restaurateur Larry Levy teamed with Pollo Campero to create Fresh A-Peel. In addition to entrée items and snacks, Fresh A-Peel also offers gluten-free cupcakes and bakery treats.

“Our menu relies on the freshest, most flavorful ingredients,” Levy said. “I wanted to create nutritious foods even my grandchildren would love. All of them have favorites on the Fresh A-Peel menu, whether they are picky eaters or adventurous tasters.”

Adam Cummis, president of Levy Campero, said, “By pairing these two concepts together, we’ve created a destination that offers something for every diner.”
Pollo Campero has 50 units in the United States and more than 300 worldwide. Levy Campero has five branches and owns the franchise rights to operate Pollo Campero restaurants in Florida and Illinois.

Contact Ron Ruggless at [email protected].