U.S. helps operators in global marketsU.S. helps operators in global markets

Navigating a foreign market might seem daunting even to seasoned American restaurant operators, but tax dollars actually provide an array of useful resources in the form of the U.S. Commercial Service.


Part of the Department of Commerce, the USCS is focused on promoting American exports, including export of U.S. know-how, such as how to run a multiunit restaurant company. 


The service, which spent two years organizing a trade mission of franchisors to India in April, has 105 offices in the United States and 162 in other countries. It charged each company between $4,185 and $4,885 to participate in the India mission, plus $700 for each additional participant. Most of that money was spent to pay for advertising to attract potential franchi...