ARBY’S TO MAKE FIRST VENTURE INTO NASCAR SPONSORSHIPARBY’S TO MAKE FIRST VENTURE INTO NASCAR SPONSORSHIP

ATLANTA Arby’s will make its first entry into the world of NASCAR in February, when it will be the primary sponsor of driver Matt Kenseth in 13 Busch Series races. —

Arby’s also will be the primary sponsor of Kenseth’s car in the Nextel Cup race this spring at Bristol Motor Speedway. —

Special sweepstakes, collectible cups and other in-store promotions, as well as a 200-day show car tour across the United States, will support the sponsorship throughout the year. —

Arby’s Restaurant Group Inc., based here, is the operator and franchisor of more then 3,500 Arby’s units worldwide. —