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Boston Market: Consumer concern top reason for sodium reductionBoston Market: Consumer concern top reason for sodium reduction

An executive at the fast-casual chain discusses why it's embarking on a systemwide effort to reduce sodium

Erin Dostal, Associate Editor

October 25, 2012

3 Min Read
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Erin Dostal

In a nod to consumers’ growing concerns about health and nutrition, Boston Market is removing salt shakers from the tables in each of its 476 units.

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Officials at the Golden, Colo.-based chain said that the move was intended both to give customers pause before dumping more salt on their meals and to symbolize a systemwide effort to reduce the amounts of sodium in select menu items.

“The act of taking the salt shakers off the tables is very closely tied to the idea that we’re taking sodium levels down in many of our menu items,” said Sara Bittorf, chief brand officer for Boston Market.

Boston Market plans to lower the ...

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About the Author

Erin Dostal

Associate Editor, Nation's Restaurant News

Phone: 212-204-4387
Follow @erindostal

Erin Dostal covers the Southeast U.S. at Nation’s Restaurant News. She previously worked at Direct Marketing News where she covered trends in database marketing and e-commerce. Prior to moving to New York in 2011, she was a reporter at Las Vegas Sun and a launching editor of VEGAS INC, a business magazine covering the largest industries in Southern Nevada: tourism, gaming, entertainment, real estate and—of course—restaurants. She holds a journalism degree from Northwestern University.

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