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How your alcohol program can be top of mind for consumersHow your alcohol program can be top of mind for consumers

Leigh Anne Zinsmeister, Managing Editor

June 12, 2023

 

The alcohol to-go business became a critical lifeline for an untold number of restaurants during the pandemic. So critical, in fact, big money was thrown at the business in 2020 and 2021. Uber, for instance, bought Drizly for $1.1 billion in 2021, while Square added a to-go alcohol delivery feature and DoorDash expanded its alcohol delivery to dozens of states that same year.

Now, with pandemic-related restrictions distant in the rearview mirror, off-premises alcohol very much remains a boon for many concepts. Indeed, 20 states and Washington, DC, have since made emergency pandemic regulations allowing alcohol to-go permanent. Another 14 allow it on a long-term, but temporary basis (New York, for example, legalized to-go cocktails through 2025). According to a new report from the National Restaurant Association titled “On the Menu: Trends in on- and off-premises beverage alcohol,” this to-go shift is the most significant change to state alcohol laws since the end of the Prohibition in 1933.

And, as the association notes, it’s here to stay, driven by continued consumer demand for such options. Here are some key takeaways from the report.

About the Author

Leigh Anne Zinsmeister

Managing Editor

Leigh Anne Zinsmeister is a managing editor for Informa’s Foodservices Vertical, specifically Nation’s Restaurant News, Restaurant Hospitality, and Foodservice Director.  Leigh Anne works on all of the brands’ special reports, including Nation’s Restaurant News’ annual Top 500 report and Restaurant Hospitality’s Best Cocktails and Best Sandwiches contests. She also manages the group’s digital engagement team, and was the managing editor for Supermarket News until December 2024.

Leigh Anne lives in New York City, but also claims Phoenix, Dallas and Cleveland as hometowns. Leigh Anne holds a bachelor’s degree in print journalism from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, where she also studied European history. 

Email Leigh Anne at [email protected] 

Leigh Anne Zinsmeister’s experience: 

  • Group Managing Editor, Informa’s Foodservices Vertical (Aug. 2021-present)

  • Group Content Manager, Informa Restaurant and Food Group (Feb. 2020-Aug. 2021)

  • Digital Content Manager, Informa Restaurant and Food Group (April 2018-Feb. 2020)

  • Digital Content Producer, Informa Restaurant and Food Group (June 2016-April 2018)

  • Community Moderator, Mail Online (March 2014-June 2016)

  • Wire Editor, Gannett’s Phoenix Design studio (The Arizona Republic, The Reno Gazette-Journal, The Statesman Journal, The Great Falls Tribune, The Visalia Times-Delta, The Tulare Advance Register, The Salinas Californian, The St. George Spectrum, The Desert Sun, The Coloradoan) (Jan. 2012-March 2014)

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