Business intelligence and best practices to help restaurants win over today's tough customers
October 21, 2016
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The race is on for the consumer's food dollar. Restaurants are not just competing with other chains, but with prepared foods in convenience stores, supermarkets, wholesale clubs, food trucks, gas stations — and the list goes on.
This report looks at the customers restaurants want and need to survive in this competitive environment: The Millennial family, the higher-income consumer, the Baby Boomer and the Millennial male.
It’s easy to talk in generalities about different demographics, so Nation's Restaurant News partnered with data provider The NPD Group on consumer case studies. Here, we follow four individuals to see how they spend their money over several months.
While these individuals are just that — real people with their own unique wants and habits — these case studies shed light on a broader picture of all retail spending across a fragmented market.
After examining these real-life consumers, the report offers tools and tactics to court the consumer groups that are so essential to building your business.
Use this report to understand what consumers want and how you can meet their needs. If you don't, they have many other options.
Nation’s Restaurant News partnered with market research firm The NPD Group on this exclusive report. The NPD Group provided NRN with in-depth data on consumer spending, including real-world consumer case studies. NRN's team of reporters interpreted the data with experts to provide insights. While the case studies represent real people, the photo likenesses do not.
