Taco John’s ‘Whiplash’ Back in the Saddle to Promote BurritosTaco John’s ‘Whiplash’ Back in the Saddle to Promote Burritos

CHEYENNE WYO. —Taco John’s has rolled out for a limited time the Steak & Potato Burrito and the Steak & Rice Burrito and is supporting the launch with in-store ads and a TV spot featuring ad character Whiplash the Cowboy Monkey.

Both burritos contain marinated grilled steak, nacho cheese sauce, sour cream, tomatoes and lettuce. The Steak & Potato version also includes crispy potato nuggets, while the Steak & Rice version is made with Mexican rice. —Taco John’s has rolled out for a limited time the Steak & Potato Burrito and the Steak & Rice Burrito and is supporting the launch with in-store ads and a TV spot featuring ad character Whiplash the Cowboy Monkey.

In-store posters encourage customers to try both in a “Steak Burrito Showdown” and return to Taco John’s for their favorite. The TV spot, created by Kerker of Minneapolis, shows Whiplash in a barbershop getting a haircut after a long road tour promoting the burritos. —Taco John’s has rolled out for a limited time the Steak & Potato Burrito and the Steak & Rice Burrito and is supporting the launch with in-store ads and a TV spot featuring ad character Whiplash the Cowboy Monkey.

Taco John’s has more than 425 quick-service units in 25 states. —Taco John’s has rolled out for a limited time the Steak & Potato Burrito and the Steak & Rice Burrito and is supporting the launch with in-store ads and a TV spot featuring ad character Whiplash the Cowboy Monkey.