This generation oscillates between healthy options and indulgent treats
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One thing that stands out in the Technomic America’s Favorite Chains data is that millennials love healthy options, and they also love a sweet treat.
In addition to finding out consumers’ overall 10 favorite restaurants, Technomic breaks down the data further for the Gen Z and millennial generations, which have the most spending power right now. Millennials are typically defined as people born between 1981 and 1996.
This year, millennials’ limited-service favorite lines up with America’s favorite overall, with 71% of the generation giving Nothing Bundt Cakes the highest possible overall score.
“Millennials and Gen Z are interested in the brand because we have new cakes that drive more visits and help us stay top of mind,” said Sean Gleason, chief marketing and digital officer.
On the full-service side, millennials favor steakhouses and family-dining chains, much as they did last year.
Click through the above gallery to meet millennials’ favorite limited-service and full-service restaurant chains. Each has an overall score presented as a percentage, representing a composite top-box rating, which indicates the share of recent guests who gave the brand the highest possible overall score.
Technomic’s America’s Favorite Chains is produced using data from Technomic Ignite Consumer. For more information and detailed data from Technomic, please visit technomic.com/ignite-consumer.
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