Potbelly announced Monday the redesign of its loyalty program, Potbelly Perks, which now emphasizes faster and more custom rewards, and an easier to use customer interface. The Chicago-based sandwich brand has joined the growing throng of restaurant brands that have made the switch from a rewards app that automatically gives everyone the same rewards when they spend a certain amount of money, to a loyalty program that gives customers more options.
The company has added different membership tiers based on how much a customer spends at Potbelly. Everyone starts at the rookie level (which earns 10 coins per dollar spent), and moves to the pro level at 2,000 coins per calendar year (11 coins per dollar spent), and then the boss level is 5,000 coins spent per calendar year, which will earn customers 12 coins per dollar spent. Coins are accrued based on dollar amount spent in a year, like airline frequent flyer miles — so they don’t just go away when you cash in a reward.
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