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How Sweetgreen plans to bounce backHow Sweetgreen plans to bounce back

Holly Petre, Assistant Digital Editor

February 28, 2023

 

Los Angeles-based restaurant chain Sweetgreen is set to launch its first loyalty program in April.

Sweetpass, which was piloted in 2022 as a limited-time offering, is currently in the test phase as a full loyalty app in Colorado.

The new program will have both a paid subscription and a free option.

The chain’s app saw a redesign last year, with enhanced features on both the front and back ends to improve its ease of use for customers.

These announcements come on the heels of the chain’s January promotion, which encouraged customers to visit Sweetgreen stores three times in the month to get an award. While not included in the earnings period, which ended on December 25, the Green January promotion had the chain’s highest challenge opt-in engagement and exceeded the target for completion.

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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