How To Actually Measure Loyalty Program PerformanceHow To Actually Measure Loyalty Program Performance

Do you know your loyalty program's effective discount rate? Measuring the health of your loyalty program requires more than just evaluating database size or member spend. The true value of a loyalty program must consider your program reach, your ability to impact the behavior of those you reach, and how costly it is for you to drive that change. Join us for a deep dive into how to stop tracking vanity metrics and start tracking true performance.

Attendees of this webinar will learn:
• What metrics to track to assess the health of their loyalty programs.
• Why these metrics are more important than traditional metrics.
• How to measure these new metrics to better evaluate their loyalty program health.

Speakers

Tricia Gasparini 
VP of Customer Success 
Thanx


Caprice Kindgren
Director of Marketing  
Urbane Cafe 


Justin Bartek  
Vice President of Marketing
Dog Haus Worldwide 
 

Alan Liddle - Moderator 
Contributing Event Content Editor & Moderator
Nation’s Restaurant News

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