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The latest in restaurant loyalty program trendsThe latest in restaurant loyalty program trends

Holly Petre, Assistant Digital Editor

April 25, 2023

 

Los Angeles-based fast-casual Sweetgreen has finally launched its loyalty program, the restaurant chain announced on Monday. It’s been dubbed Sweetpass and has two membership options, one paid and one free.

The chain announced during its latest quarterly earnings call in February that it would be launching the program in April as a subscription-based model.

The free version of Sweetpass allows customers to access challenges, new menu items, and merchandise exclusively available to loyalty members.

Sweetpass+ is the premium version of the chain’s new loyalty app. This program allows customers to pay $10 a month for $3 off each Sweetgreen order — up to once a day — plus premium Sweetgreen support, delivery perks, premier access to merchandise drops, and exclusive Sweetgreen experiences.

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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