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Why are we still talking about NFTs?Why are we still talking about NFTs?

Holly Petre, Assistant Digital Editor

March 20, 2023

 

While we’ve known for over a decade that punch cards are not enough to keep customers’ interest, as it turns out—traditional digital rewards programs are starting to become passé as well. Enter the NFT membership program: brands from Wow Bao to Starbucks are trying out blockchain-backed customer memberships that remove loyalty from the dollars to discounts loop, and add more intriguing and exclusive perks for members.

Recently, NFT-based protocol Unlock Protocol announced a partnership with customer loyalty platform Stakes that would allow restaurants to launch personalized blockchain-backed membership programs—providing another pathway for restaurants to delve into this burgeoning world of NFT loyalty programs.

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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