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Why loyalty programs are table stakesWhy loyalty programs are table stakes

Holly Petre, Assistant Digital Editor

June 1, 2023

 

Panda Express announced Tuesday the launch of its first points-based national rewards program. Like many other rewards programs in the “loyalty 3.0” era, Panda Rewards offers personalized rewards and “surprise and delight” prizes as guests spend more over time at Panda Express.

The rewards program also introduces an overtone of gamification to the digital program by encouraging guests to “collect good fortune.” For every dollar spent at Panda Express, a customer will receive 10 points, and once 200 points are accrued, they can begin cashing in points for prizes. Every month, members will unlock a randomized “good fortune” gift, that might include special discounts, free points, or a digital fortune cookie. Members will also be able to redeem a birthday gift of their choice.

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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