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13 restaurant prototypes unveiled in 2021, from Taco Bell to Denny’s13 restaurant prototypes unveiled in 2021, from Taco Bell to Denny’s

Leigh Anne Zinsmeister, Managing Editor

December 9, 2021

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restaurant prototypes

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Restaurant chains unveiled plans for new prototypes in 2021, almost entirely catering to consumers’ evolving needs during the pandemic.

Quick-service and fast-casual chains nationwide made plans to add drive-thrus and specific pickup areas for digital orders, with many shrinking or even eliminating dining rooms. Taco Bell took the multi-drive-thru trend to the next level when it introduced the Taco Bell Defy, with four lanes — three of those dedicated to mobile and delivery order pickups.

Not every redesign came from limited-service chains, however. At least two family-dining restaurants joined in the trend. Denny’s finally offered a peek at its Heritage 2.0 prototype, initially planned pre-pandemic. And First Watch revamped its designs to cater to an increase in digital demand while also encouraging consumers to sit and stay a while.

Other design innovations included a pay-first Piada Italian Street Food unit and a walk-up ordering area for Freddy’s Frozen Custard.

Click through the gallery to read about these restaurant redesigns and more.

About the Author

Leigh Anne Zinsmeister

Managing Editor

Leigh Anne Zinsmeister is a managing editor for Informa’s Foodservices Vertical, specifically Nation’s Restaurant News, Restaurant Hospitality, and Foodservice Director.  Leigh Anne works on all of the brands’ special reports, including Nation’s Restaurant News’ annual Top 500 report and Restaurant Hospitality’s Best Cocktails and Best Sandwiches contests. She also manages the group’s digital engagement team, and was the managing editor for Supermarket News until December 2024.

Leigh Anne lives in New York City, but also claims Phoenix, Dallas and Cleveland as hometowns. Leigh Anne holds a bachelor’s degree in print journalism from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, where she also studied European history. 

Email Leigh Anne at [email protected] 

Leigh Anne Zinsmeister’s experience: 

  • Group Managing Editor, Informa’s Foodservices Vertical (Aug. 2021-present)

  • Group Content Manager, Informa Restaurant and Food Group (Feb. 2020-Aug. 2021)

  • Digital Content Manager, Informa Restaurant and Food Group (April 2018-Feb. 2020)

  • Digital Content Producer, Informa Restaurant and Food Group (June 2016-April 2018)

  • Community Moderator, Mail Online (March 2014-June 2016)

  • Wire Editor, Gannett’s Phoenix Design studio (The Arizona Republic, The Reno Gazette-Journal, The Statesman Journal, The Great Falls Tribune, The Visalia Times-Delta, The Tulare Advance Register, The Salinas Californian, The St. George Spectrum, The Desert Sun, The Coloradoan) (Jan. 2012-March 2014)

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