7 steps to evaluate underperforming restaurant units7 steps to evaluate underperforming restaurant units

Sebastián Fernández

Now that the economy is improving and the overall 2016 outlook for the restaurant industry is positive, brands are shifting focus to individual underperforming units.

Many operators default to opening new units as a way to increase profitability. But you can also get a good bump in profitability if you fix some of the issues with underperforming units. And these fixes don’t have to be costly.

Here are some things to think about when evaluating unit performance:

1. Identify which units are underperforming. A common first mistake operators make when determining which units are underperforming is ranking all locations strictly by profits. There are other factors you should consider when ranking performance. For example:

a. Lo...