Brand officials say Domino's is not chasing dine-in traffic with its revamped store design
.svg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale "Nation's Restaurant News")
Mark Brandau
When Domino’s Pizza announced this month a new store design, it was part of the brand’s ongoing effort to reinvent itself, officials said — but not as a dine-in concept.
RELATED
• Domino's reports 2Q increase in earnings, sales, store counts
• Domino's Perfect Combo targets Hispanic customers
• More restaurant industry operations news
In the 12 Domino’s locations where guests currently can watch orders being made in the “pizza theater” section, sit and watch a big-screen TV, or add on from a grab-and-go case, the point is to improve the experience for carryout customers rather than chase new foot traffic, spokesman Chris Brandon said.
“We’re not changing what we do,” Brandon said. “There’s more seating, and if somebody really wa...
This content is available for registered users
Already have an account?
Read more about:
Little Caesars
