Content Spotlight
Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
The chain expects the application's payment feature to speed up transaction time
Paul Frumkin
Quick-service snack chain Dunkin’ Donuts launched a mobile application Thursday morning for Apple and Android smartphones that will enable customers to pay for transactions and send virtual gift cards to others.
VIDEO
Dunkin' Donuts Mobile App
RELATED
• Dunkin' Brands: K-Cups key to 2Q sales success
• Dunkin' Donuts partners with Eli Manning
• More restaurant industry marketing news
The Dunkin' Donuts Mobile App, which the Canton, Mass.-based company said has been in development for a year, kicked off with a multimedia marketing initiative on Facebook, Twitter, the Apple App Store, Google Play for Android users, and the brand’s website. The launch also was publicized on a digital billboard in New York’s Times Square.
The new ap...
This content is available for registered users
Already have an account?