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Dunkin' Donuts launches mobile appDunkin' Donuts launches mobile app

The chain expects the application's payment feature to speed up transaction time

Paul Frumkin, Managing Editor

October 25, 2012

3 Min Read
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Paul Frumkin

Quick-service snack chain Dunkin’ Donuts launched a mobile application Thursday morning for Apple and Android smartphones that will enable customers to pay for transactions and send virtual gift cards to others.

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Dunkin' Donuts Mobile App

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The Dunkin' Donuts Mobile App, which the Canton, Mass.-based company said has been in development for a year, kicked off with a multimedia marketing initiative on Facebook, Twitter, the Apple App Store, Google Play for Android users, and the brand’s website. The launch also was publicized on a digital billboard in New York’s Times Square.

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About the Author

Paul Frumkin

Managing Editor, Nation’s Restaurant News

After graduating from the State University of New York at New Paltz with a degree in English, Paul Frumkin attended the Culinary Institute of America in Hyde Park, N.Y., graduating with honors in 1980. That year he moved to New York City where he worked for several foodservice and hotel publications. In 1984 he co-wrote “The Norman Table, The Traditional Cooking of Normandy,” with chef-restaurateur Claude Guermont. The cookbook, which was published by Charles Scribners Sons, won the “Best European Cookbook” award from the International Association of Culinary Professionals in 1985. He joined Nation’s Restaurant News in 1990 and has held a number of editorial positions there. He currently covers legislative policy and the Northeast for NRN.

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