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Labor Board’s Starbucks decision overrules almost 40 years of precedentLabor Board’s Starbucks decision overrules almost 40 years of precedent

The National Labor Relations Board decided that most employer statements on company impact of unionization are ‘unlawful’

Joanna Fantozzi, Senior Editor

November 12, 2024

2 Min Read
Starbucks employee holding a drink
Starbucks employees notch a win in this case.Starbucks

Joanna Fantozzi

The National Labor Relations Board overturned nearly 40 years of precedent with the recent decision, Siren Retail Corp d/b/a Starbucks, which clarified that most employer statements on the company impact of unionization are considered “unlawful threats.”

The new NLRB decision overrules the 1985 case, Tri-Cast Inc., 274 NLRB 377, which originally considered statements from employers to their employees on unionization to be mostly lawful.

“The rule that we return to today brings greater consistency to the board’s approach in evaluating potentially threatening statements,” NLRB chairman Lauren McFerran said in a statement. “By evaluating employer predictions regarding unionization in a careful and case-specific manner, the board better protects workers’ right to make a free and fair choice about union representation while respecting an employer’s prerogative to share their views in a non-coercive manner.”

Moving forward, the board said it will be making decisions on whether company communications about unionization are allowed based on whether the company “carefully phrases” the communication “on the basis of objective fact to convey an employer’s belief as to demonstrably probable consequences beyond [its] control.” If an employer’s statements about unionization do not pass this test, then it will be considered “a threat of retaliation based on misrepresentation and coercion.”

Related:Starbucks releases new seasonal menu lineup and holiday cup designs

Under this new ruling, certain communications available via the Starbucks website on unionization, Starbucks One, could potentially be disallowed, though the NLRB has not specifically referred to this website as a violation.

"This ruling unfairly applies a new legal standard on Starbucks retroactively, which the NLRB should not do. We are considering our next steps," a Starbucks spokesperson said in a statement.

This ruling follows recent NLRB precedent in rulings involving the Starbucks unionization cases. Last month, the NLRB affirmed a previous ruling that former CEO Howard Schultz had violated labor laws by telling a union-supporting employee, “if you’re not happy at Starbucks, you can go work for another company,” calling it an “implicit threat.”

While this decision was a win for Starbucks employees, the Supreme Court ruled in favor of Starbucks earlier this year in a dispute between the coffee chain and the National Labor Relations Board over the termination of seven employees in Memphis, Tenn., finding that courts must apply the traditional four-factor injunction test, rather than the two factors that were originally applied. The ruling likely has larger implications for unions nationally.

Related:10 changes Brian Niccol is making to bring back Starbucks success

The most recent employee-friendly decisions made by the National Labor Relations Board could change again under a new conservative presidential administration after President-elect Donald Trump is assumes office in January.

Contact Joanna at [email protected]

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About the Author

Joanna Fantozzi

Senior Editor

Joanna Fantozzi is a Senior Editor for Nation’s Restaurant News and Restaurant Hospitality. She has more than seven years of experience writing about the restaurant and hospitality industry. Her editorial coverage ranges from profiles of independent restaurants around the country to breaking news and insights into some of the biggest brands in food and beverage, including Starbucks, Domino’s, and Papa John’s.  

Joanna holds a bachelor’s degree in English literature and creative writing from The College of New Jersey and a master’s degree in arts and culture journalism from the Craig Newmark Graduate School of Journalism at CUNY. Prior to joining Informa’s Restaurants and Food Group in 2018, she was a freelance food, culture, and lifestyle writer, and has previously held editorial positions at Insider (formerly known as Business Insider) and The Daily Meal. Joanna’s work can also be found in The New York Times, Forbes, Vice, The New York Daily News, and Parents Magazine. 

Her areas of expertise include restaurant industry news, restaurant operator solutions and innovations, and political/cultural issues.

Joanna Fantozzi has been a moderator and event facilitator at both Informa’s MUFSO and Restaurants Rise industry events. 

Joanna Fantozzi’s experience:

Senior Editor, Informa Restaurant & Food Group (August 2021-present)

Associate Editor, Informa Restaurant & Food Group (July 2019-August 2021)

Assistant Editor, Informa Restaurant & Food Group (Oct. 2018-July 2019)

Freelance Food & Lifestyle Reporter (Feb. 2018-Oct. 2018)

Food & Lifestyle Reporter, Insider (June 2017-Feb. 2018)

News Editor, The Daily Meal (Jan. 2014- June 2017)

Staff Reporter, Straus News (Jan. 2013-Dec. 2013)

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