Sponsored By

Restaurants contribute to Hurricane Helene relief effortRestaurants contribute to Hurricane Helene relief effort

From Denny’s Diner and McDonald’s to World Central Kitchen, operators pitch in to feed communities

Ron Ruggless, Senior Editor

October 4, 2024

2 Min Read
Denny's volunteers help people in Asheville, NC, after Hurricane Helene
Denny’s Corp. and volunteers provided meals to the Asheville, N.C., community from its mobile kitchen.Denny's Corp.

Hurricane Helene’s impact continued to be felt in Florida, Georgia and the Carolinas at the end of the week, and restaurant operators were providing free meals to those impacted.

McDonald's-X-.pngMcDonald’s Corp.’s charity arm dispatched the McRig mobile kitchen to distribute free meals Oct. 3 through Oct. 5 in Asheville, N.C.

Spartanburg, S.C.-based Denny’s Corp. sent its Mobile Relief Diner, a 53-foot mobile kitchen, to feed communities in need. It was in Asheville, N.C., on Friday and planned to offer hot breakfasts to community members through Tuesday, Oct. 8, at the Lowe’s parking lot, 95 Smokey Park Highway. It was also offering hot coffee and water.

“Earlier this week, the MRD served 3,600 people over two days in Spartanburg, SC, demonstrating that the need for support continues in hard-hit areas,” the company said in an email.

“Our own team members have been largely impacted by the storms, and they were determined to give back during this difficult time,” the Denny’s media team said. “Local franchisee Jonathan Lussier transformed one of the few restaurants with power into a 24/7 operation, with management and staff from around the area.”

The mobile diner was serving meals 8 a.m.-1:30 p.m. EDT.

The Charlotte, N.C.-based Bojangles foundation on Thursday presented the American Red Cross with a $25,000 donation, with funds directed toward on-the-ground aid. Additionally, Bojangles filled two tractor truckloads with bottled water, which were being delivered to access points in affected areas.

Related:Hurricane Helene, grocery competition, Arby’s president

The 800-unit chain invited customers to show their love for impacted neighbors by bringing back its beloved Heart-Shaped Bo-Berry Biscuits. From Oct. 7 to 31, 10% of net sales of the Bo-Berry Biscuit at participating restaurants will be donated to the American Red Cross.

"Many of our families, friends, employees and customers have been impacted by Hurricane Helene, and our hearts go out to everyone struggling to recover from this disaster,” Ken Reynolds, director of corporate and community affairs for Bojangles, said in a statement. “We’re inspired by the incredible spirit of neighbors coming together to support one another during this challenging time, and we are honored to do our part in assisting the communities impacted by the storm.”

World Central Kitchen, the global charity headed by chef José Andrés, tapped restaurateurs like Jamie McDonald, co-owner of Bear’s Smokehouse BBQ, in Asheville.

The western North Carolina city was one of several areas in the region facing damage from the hurricane's aftermath. More than 15 inches of rain fell in the area, leading to flooding and other damage.

Update Oct. 4, 2024: This story was updated with Bojangles information.

Contact Ron Ruggless at [email protected]

Follow him on X/Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

Subscribe Nation's Restaurant News Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.