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Tasty Made closes permanently in OhioTasty Made closes permanently in Ohio

Parent Chipotle Mexican Grill said burger restaurant’s economics weren’t viable

Lisa Jennings, Executive Editor

March 1, 2018

2 Min Read
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Chipotle Mexican Grill Inc.’s quick-service burger restaurant Tasty Made closed permanently on Wednesday.

Executives said the single-unit Lancaster, Ohio, restaurant, which opened in 2016, had delicious food, but the economics were not what they wanted them to be, so the decision was made to close the location. All employees will be given the opportunity to apply for positions at Chipotle, said Chris Arnold, a spokesman for the Denver-based company. 

Arnold did not comment on whether the company would attempt the concept at another location.

Chipotle co-founder Steve Ells has long said that the build-your-meal model with wholesome ingredients that defined the burrito brand would work with other cuisines. The chain first attempted to prove that theory with Shophouse Southeast Asian Kitchen, which grew to 15 units before it was sold last year.

Tasty Made, however, was launched at a time when Chipotle was struggling with a crippling foodborne illness outbreak at its core brand.

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The restaurant had a simple menu of burgers, fries, shakes and sodas, in the style of In-N-Out Burger. Last year, Chipotle brought in chef and restaurateur Richard Blais to work on the menu. 

Blais is known for his San Diego restaurant Juniper & Ivy, as well as the chicken concept Crack Shack, which will soon have four units, and the full-service Flip Burger, with two locations. 

Arnold said Blais had been a great partner in Tasty Made and his talents “quickly elevated” the quality of the food.

“The decision to close is in no way a reflection of Richard or his capabilities as a chef and restaurateur, and we would certainly consider working with him again if there was an opportunity that made sense,” he said. 

Earlier this year, Chipotle announced a new CEO: Brian Niccol, the former CEO of Taco Bell. Niccol is scheduled to step into his new role next week. 

Contact Lisa Jennings at [email protected]

Follow her on Twitter: @livetodineout

About the Author

Lisa Jennings

Executive Editor, Nation's Restaurant News and Restaurant Hospitality

Lisa Jennings is executive editor of Nation’s Restaurant News and Restaurant Hospitality. She joined the NRN staff as West Coast editor in 2004 as a veteran journalist. Before joining NRN, she spent 11 years at The Commercial Appeal, the daily newspaper in Memphis, Tenn., most recently as editor of the Food and Health & Wellness sections. Prior experience includes staff reporting for the Washington Business Journal and United Press International.

Lisa’s areas of expertise include coverage of both large public restaurant chains and small independents, the regulatory and legal landscapes impacting the industry overall, as well as helping operators find solutions to run their business better.

Lisa Jennings’ experience:

Executive editor, NRN (March 2020 to present)

Executive editor, Restaurant Hospitality (January 2018 to present)

Senior editor, NRN (September 2004 to March 2020)

Reporter/editor, The Commercial Appeal (1990-2001)

Reporter, Washington Business Journal (1985-1987)

Contact Lisa Jennings at:

[email protected]

@livetodineout

https://www.linkedin.com/in/lisa-jennings-83202510/

 

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