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Aikman to remain Wingstop spokesmanAikman to remain Wingstop spokesman

Ron Ruggless, Senior Editor

June 17, 2009

1 Min Read
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Ron Ruggless

DALLAS Wingstop Restaurants Inc. said its national spokesman, Hall of Fame quarterback Troy Aikman, has extended his contract with the 420-unit chain for three more years.

Aikman has served as Wingstop's spokesman since 2003.

Andy Howard, Wingstop’s executive vice president of marketing, said, “It’s rare to find a spokesperson that fits so perfectly with a brand ... but Troy’s enthusiasm for our brand and wings, as well as his stature in the sports industry, make him the ideal spokesman for Wingstop.”

Aikman said, “It’s been amazing to watch them grow from a few restaurants in Texas into a national brand, and I’m proud to be part of that.”

Last spring, Wingstop announced a collaboration in which Wingstop would be the official wings of the Dallas Cowboys football team. To support that partnership, Aikman and Dallas Cowboys owner Jerry Jones recently completed a series of Wingstop television commercials that will begin airing later this summer.

Contact Ron Ruggless at [email protected].

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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