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BK restarts NASCAR sponsorshipBK restarts NASCAR sponsorship

Ron Ruggless, Senior Editor

January 22, 2009

1 Min Read
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Ron Ruggless

MIAMI Burger King Corp. has shifted its NASCAR sponsorship into high gear with the signing of a multi-year sponsorship agreement with driver Tony Stewart and his Stewart-Haas Racing team.

This deal marks Burger King’s return to a NASCAR sponsorship after a year away. The company had previously sponsored driver David Newman and Michael Waltrip Racing.

As part of the new sponsorship, Burger King has two primary paint schemes on the No. 14 Sprint Cup car, which will be featured at the July 4 Sprint Cup Series race at Daytona (Fla.) International Speedway and the Sept. 27 race at Dover (Del.) International Speedway. Both races are affiliated with the NASCAR.

The company also has an agreement with Stewart that includes appearances in commercials, restaurant promotions and at Burger King-sponsored events.

Russ Klein, Burger King’s president of global marketing, strategy and innovation,” said, “We’ve long understood the power of NASCAR, and its millions of fans, and are looking forward to an exciting season.”

Burger King also said it would be the exclusive quick-service restaurant sponsor of Eldora Speedway in New Weston, Ohio, in 2009. The company last season decided not to renew its three-year deal as quick-service restaurant sponsor of the National Football League.

Burger King owns and franchises more than 11,600 restaurants in 73 nations.

Contact Ron Ruggless at [email protected].

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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