Bon Appetit and Grubhub partnerBon Appetit and Grubhub partner

With ad sales slipping and subscriptions down, magazines are increasingly looking for alternative avenues to profit. And many food publications have turned to selling food in real life. Magazines have created food-focused events and even food halls, and today, Bon Appetit begins delivering menu items tested by the magazine. 

Bon Appetit, Delivered, is a virtual restaurant operated by Lettuce Entertain You Enterprises (LEYE), a multi-concept restaurant group based in Chicago. The kitchen will produce dishes from the BA Test Kitchen and they will be delivered by Grubhub. 

The virtual restaurants are located in two of LEYE’s existing restaurants. The locations were chosen based on Grubhub’s data, which indicated where customers would be most ...