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CiCi’s drops buffet price to $4.99CiCi’s drops buffet price to $4.99

Ron Ruggless, Senior Editor

June 25, 2009

1 Min Read
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Ron Ruggless

COPPELL Texas The 650-unit CiCi’s Pizza chain has dropped the price on its buffet to $4.99 or less through June 28.

The limited-time offer varies by market, with some stores even running a value price of $3.99. The buffet price is typically around $5.99, depending on the market.

The five-dollar mark has become a magic number in quick-service restaurants, with Pizza Hut earlier this week debuting a new menu with items from $5 to $6. Some other quick-service chains offering $5 menu items include Boston Market, Subway and Quiznos.

“As the U.S. climbs out of the recession, this bargain for your buck offers a bit of relief to guests during their fast-paced summer,” said Craig Moore, president and chief executive of CiCi's.

Contact Ron Ruggless at [email protected]

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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