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Ecommerce platform Squarespace buys reservations system Tock for more than $400 millionEcommerce platform Squarespace buys reservations system Tock for more than $400 million

Acquisition adds more than 7,000 operators to its service

Bret Thorn, Senior Food Editor

March 31, 2021

1 Min Read
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Squarespace is continuing its mission to provide a full suite of services to its clients with the purchase on Wednesday of Tock, a reservation platform that allows for dynamic pricing as well as takeout and delivery orders.

The new acquisition follows New York City-based Squarespace’s integration in 2019 of appointment scheduling platform Acuity Scheduling and Unfold, an app that helps users add different design elements to their social media stories.

Nick Kokonas, who co-founded and co-owns the Alinea Group in Chicago with chef Grant Achatz, founded Tock in 2014 to allow him to pre-sell reservations at Alinea. He has since expanded its capabilities, particularly as the pandemic closed dining rooms, to allow scheduling of takeout services without using third-party delivery companies.

Squarespace founder and CEO Anthony Casalena said he sees a large and growing ecommerce market in restaurant and hospitality and hopes to expand Tock’s footprint beyond the 7,000 operators in 200 cities in 30 countries across the world.

Read the full story in Restaurant Hospitality.

 

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

 

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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